Gaya APA

mauborgne, W, C, K, R. (2006). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant . Boston: Harvard Business School Press.

Gaya MLA

mauborgne, W., Chan, Kim,, Ren�e. "Blue ocean strategy: how to create uncontested market space and make the competition irrelevant". Boston: Harvard Business School Press, 2006. Text.