Pengaruh Kualitas Produk Terhadap Keputusan Anggota Dalam Melakukan Pembelian Produk Di Koperasi Karyawan Indocement Unit Syariah Dengan Pengetahuan Sebagai Variabel Moderator

rahmat dahlan, s.e.i., m.si,;

Yova Haura Nofit, Effect of Product Quality Againsts Member’s
Purchasing Products Decision in Cooperation of Employees Indocement Sharia
Unit With Knowledge as Moderator Variables. Thesis, Department of Islamic
Banking. Faculty of Islamic Studies, University of Muhammadiyah Prof. DR.
HAMKA
This study aimed to see how the quality of a product affects the member's
decision to purchase the product at the Cooperation Employees Indocement
Sharia Unit. Research carried out on members of the Cooperation of Employees
Indocement Sharia Unit. The questionnaire was given to 70 members who fills the
whole complete existing questionnaire items. Variable measurement technique
research using Likert scale. Results of testing with Simple Linear Regression and
Moderated Regression Analysis (MRA) indicates that the variable quality of the
products has positive effect by 54% and significantly to the members in making a
purchase decision in Cooperation of Employees Indocement Sharia Unit. Variable
knowledge gives the role of moderation to strengthen the effect of the product on
the decision of members in making a purchase at the Cooperation of Employees
Indocement Sharia Unit due to the interaction of independent variables with
moderator variables significantly influence the purchasing decisions of 0.000, and
the coefficient of determination of the interaction of 0.758 is greater than the
value of the coefficient of determination variables quality products tested without
including the role of the moderator is equal to 0.740.