Strategi Public Relations Dalam Menyampaikan Informasi Arus Mudik 2016 PT Jasa Marga (Persero) Tbk.

dr. hj. ihsan el khuluqo, m, pd.; hj. onny fitriana sitorus, m.pd;

Tatum Balqis. NIM: 1201105094. Public Relations in Delivering Information Flow homecoming Lebaran 2016 PT Jasa Marga (Persero) Tbk. Essay. Jakarta: Economic Education Program, the Faculty of Education, University of Muhammadiyah Prof. DR. Hamka, 2016.
This study aims to determine Public Relations in Delivering Information Flow homecoming Lebaran 2016 PT Jasa Marga (Persero) Tbk. which consists of the activities of the press conference, press release, and talk shows. This research use descriptive qualitative method by recording the data and existing activities in accordance with the conditions of the field. Source informants selected consists of Media Relations Manager, Assistant Manager Media Relations and Internal Communication Manager Asisstan. Data collecting technique conducted by means of a passive participant observation, interview and documentation. After that the data were reanalyzed using triangulation techniques and triangulation of sources. The research concludes that press release, press realease, and talk show conducted at the Department of Corporate Communication in accordance with SOP (Standard Operating Procedure) each activity events created by PT Jasa Marga (Persero) Tbk. Press Conference held after the preparation beforehand, and then after all the preparations are ready then held a press conference, but after the press conference that the final step is evaluation. While the press release carried by the prefix of content creation, and then do the script, it was then distributed according setalh sasarnnya. And the last one talk show to do with the way the media first and then afterwards the determination of information and topics. So the public relations strategy in conveying information about homecoming done very well because Jasamarga are in accordance with the procedure. The benefits of of public relations strategies that do Jasamarga is to facilitate the public in knowing the development of events / activities and information on homecoming in 2016. The benefits of public relations strategy for Jasamarga is lifting a positive image of the company in the eyes of society.