The Monarch Butterfly through Time and Space: The Social Construction of an Icon

ajeng rindi rahayu;

In this study, we explore the social construction of the monarch butterfly as a conservation icon in order to understand how the butterfly has come to be endowed with the power to shape public conversations and potentially alter policy and practice. Our analysis is guided by the sociological concepts of coproduction and boundary objects, which reveal how this butterfly has animated and sustained conversations across diverse organizational boundaries. We find that engagement with narratives of beauty, natural wonder, scientific discovery, conservation imperatives, and civic duty has allowed the monarch to enroll actors in a broad network that gives rise to surprising, emergent properties. These properties make the monarch a powerful communication vehicle and a potent ally in environmental politics. Our analysis of the historical and contemporary construction of the monarch as an icon contributes to ongoing efforts to bring resources from critical social science to bear on the strengthening of science-policy–practice interfaces.