The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our marke…

axing the financial sector, direction and indirectly, has long been relatively easy even for governments with limited taxing capacity. But growing awareness of the strategic importance of the financial sector in catalyzing economic growth has led governments to reconsider the financial sector's potential as a budgetary cash-cow. Indeed, the pendulum may have swung to the other extreme, with spe…

The Executive's Guide to Information Technology is a sophisticated and comprehensive guide to running a cost-effective, efficient, and business delivery-focused corporate Information Technology (IT) unit. Eschewing the theoretical for the practical, the book gives managers the guidance they need to handle any problem effectively. It provides specific policies, approaches, and tools for each cri…

This innovative text offers a new way of understanding public relations and other types of strategic communication. Following the pragmatic, in-depth approach of the first edition, this text presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his experience in professional practice and in the classroom, author Ronald D. Smith walk…

How to trade­­and make money­­in today's volatile market Making significant money in the stock market isn't a given. However, investors can greatly increase their odds of success by knowing the basics of how the market works and­­more important­­how to trade profitably in the market. Stock Market Strategies That Work goes far beyond other introductory books on the market, explaining in …

How to make flexible working a big plus for employers tooIt's true. Flexible working can bring huge benefits to employers as well as their employees. Provided it's handled properly and both employer and employee understand their rights and how to handle them.As an employer, get your policy right and you'll gain the following advantages: 1. Retention of staff and knowledge: 2. Saving of recruitm…

Strategic Business Tax Planning, Second Edition is the definitive handbook on business tax planning, skipping the unnecessary and minute taxation details and focusing instead on the big picture in taxes. Organized around business processes, this reader-friendly guide shows you how to optimally put tax management principles to work in your business.

We the Media, has become something of a bible for those who believe the online medium will change journalism for the better. -Financial Times Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, a…

* Joseph Rotblat -- founder of Pugwash Conferences -- and joint winner with Pugwash of the 1995 Nobel Peace Prize* How to eliminate weapons of mass destruction in a time of international terrorism and nuclear proliferation * High-profile authors on a topic of critical and immediate importanceNever before have so many people worried about the effects of military conflict. At a time when terroris…

Anthony Giddens is one of the most famous and influential sociologists of recent decades. Largely credited with the concept of the Third Way, he continues to be a key advisor to Tony Blair, and is generally presented as an exponent of liberalism and socialism. This original and controversial book provides an excellent introduction to Giddens' work, covering the wide range of his writing from th…