This book is intended for use in undergraduate and graduate marketingmanagement courses.We have tried to prepare a text that covers all of the essential managerial elements of marketing with sufficient detail to provide a review for marketing, background for nonmarketing majors in a case-oriented teaching environment, and challenge to take students to the next level of understanding marketing. …

Improving how our government works is urgent business for America. In this book experts from the RAND corporation provide practical ways for government to reorganize and restructure, enhance leadership, and create flexible, performance-driven agencies.

Chaos Organization and Disaster Management offers a scholarly survey of disaster response behavior and management in the face of natural and manmade catastrophe. The author provides a methodological and empirical platform from which to initiate a critical analysis of disaster management. Sparked by a unique field study of the Israeli experience during the Gulf War, this book demonstrates the ma…

Social construction is one of very many ideas that are bitterly fought over in the American culture wars. Combatants may find my observations rather like the United Nations resolutions that have little effect. But a lot of other people are curious about the fray going on in the distance. They are glad to hear from a foreign correspondent, not about the wars, but about an idea that has been crop…

Tahun Terbit

1967

Deskripsi Fisik

xv, 631p. : ilus. ; 23cm.

No. Panggil

519/BOW/m

Tahun Terbit

1981

Edisi

ed.4

No. Panggil

515.1/LEI/c

Tahun Terbit

1994

ISBN/ISSN

0-415-10417-3

Deskripsi Fisik

246p

No. Panggil

371.102/TOW/e

Tahun Terbit

1986

Deskripsi Fisik

viii, 522p. ; 23cm.

No. Panggil

539/BEI/k

The 1994-1995 Mexican crisis was the first in a succession of financial crises to hit emerging markets in Thailand, Indonesia, Malaysia, South Korea, Russia, Brazil, Argentina, and Turkey. In almost all these cases, problems in the banking sector played a key role. Any analysis of recent developments in emerging market economies must consider two questions: What is the degree of financial vulne…

In exhaustive detail William J. Rothwell shows you the hows and whys of succession planning and management in this second edition of his landmark book. Given the general corporate predilection for systems and bureaucracies, top executives and managers of both large and small businesses will revel in the way Rothwell lays out his well-researched plan. His ample how-to lists and charts can be ada…