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Cari koleksi dengan cepat sesuai kebutuhan Anda.We the Media, has become something of a bible for those who believe the online medium will change journalism for the better. -Financial Times Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, a…
How to make flexible working a big plus for employers tooIt's true. Flexible working can bring huge benefits to employers as well as their employees. Provided it's handled properly and both employer and employee understand their rights and how to handle them.As an employer, get your policy right and you'll gain the following advantages: 1. Retention of staff and knowledge; 2. Saving of recruitm…
How to tradeand make moneyin today's volatile market Making significant money in the stock market isn't a given. However, investors can greatly increase their odds of success by knowing the basics of how the market works andmore importanthow to trade profitably in the market. Stock Market Strategies That Work goes far beyond other introductory books on the market, explaining in …
The first succinct and authoritative overview of the making of the modern Middle East, this lucid book brings a valuable mix of historical perspectives and contemporary analysis to a wide audience of readers seeking expert knowledge about this troubled and fascinating region. Giving a rich perspective on the region's historical and political evolution, the book traces the influence of factors s…
The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our marke…
The Executive's Guide to Information Technology is a sophisticated and comprehensive guide to running a cost-effective, efficient, and business delivery-focused corporate Information Technology (IT) unit. Eschewing the theoretical for the practical, the book gives managers the guidance they need to handle any problem effectively. It provides specific policies, approaches, and tools for each cri…
axing the financial sector, direction and indirectly, has long been relatively easy even for governments with limited taxing capacity. But growing awareness of the strategic importance of the financial sector in catalyzing economic growth has led governments to reconsider the financial sector's potential as a budgetary cash-cow. Indeed, the pendulum may have swung to the other extreme, with spe…
How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Mar…
The Encyclopedia of Leadership is a comprehensive reference guide to over 200 of the most important business leadership principles, theories, tools, and techniques. Each entry features a brief, one-page summary of an influential theory or tool?often illustrated graphically?followed by a worksheet or exercise. Thoroughly cross-referenced, it allows busy leaders to find what they need, review it,…
System administration is about the design, running and maintenance of human-computer systems. Examples of human-computer systems include business enterprises, service institutions and any extensive machinery that is operated by, or interacts with human beings. System administration is often thought of as the technological side of a system: the architecture, construction and optimization of the …