Priority number one, for both your AP course and for this book, is to prepare you to do well enough on the AP Microeconomics and Macroeconomics Exams to earn college credit. Some memorization is required for any standardized test; it?s the nature of the beast. But a memorizer of formulas is in deep trouble when questions ask her to analyze the relative success of several possible economic polic…

If you specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives, this is the book for you! It presents The Prime Process?a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor.

Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech?one of the foremost experts in the field of consulting?this practical and easy-to-use resource includes useful guidance, practical ideas, sp…

Managerial Leadership provides a four-tiered approach that helps professionals from all walks of life develop strong management and leadership skills. Top leadership models and frameworks, tools for assessing leadership strengths, techniques for handling change and growth, and more make this book a veritable learning laboratory.

The purpose of this book is to summarize and analyze the law of charitable giving. For the most part, this law consists of federal tax law requirements, although state law can be implicated. The law of charitable giving frequently interrelates with the laws concerning tax-exempt status and public charity/private foundation classification of charitable organizations.

The history of communications is a branch of the history of technology but, strictly speaking, it is in a category of its own. The goods produced by technology, whether a piece of machinery, a piece of clothing or a piece of furniture, are tangible; they perform some useful function. The goods produced by communications are messages. They are mostly useless but when they are useful they can be …

The topic of this monograph is the social cohesion and incohesion of groups and group-like social systems within the context of the traumatogenic process, in terms of a theory of the fourth basic assumption, which I call ?Incohesion: Aggregation/Massification? or (ba) ?I:A/M?. The theory is illustrated with brief examples from traumatised societies and organisations of various kinds, and with c…

The Woodcock?Johnson III (WJ III) is an extensive revision of its predecessor, expanded in depth, breadth, and complexity. It is widely used for assessing the cognitive abilities, oral language capabilities, and academic achievement levels of children, adolescents, and adults. The WJ III includes extensive examiner and technical manuals, and several interpretive texts are available. Although mu…

Marketing Without Advertising continues to be a premier and indispensable manual for entrepreneurs and business managers seeking to employ high-impact, low-cost marketing strategies for their goods and services in today's competitive business environment, whether local, regional, national, or global. Readers will learn how to attract new customers and acquire repeat business from existing and f…

In this book we look much more closely at the experiences organizations have had in using scorecards: the challenges they have encountered, and the key design issues in making scorecards actionable. In doing this, we build on a number of cases from business and government. During the past 10 years we have also learnt from the scorecard experiences of many others: clients, participants in confer…