The Encyclopedia of Leadership is a comprehensive reference guide to over 200 of the most important business leadership principles, theories, tools, and techniques. Each entry features a brief, one-page summary of an influential theory or tool?often illustrated graphically?followed by a worksheet or exercise. Thoroughly cross-referenced, it allows busy leaders to find what they need, review it,…

How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Mar…

There's been plenty of loose talk about the reasons for the collapse of Arthur Andersen--much of it surrounding Andersen's culture. What, exactly, was the culture of Andersen? Did it really cause the collapse--and if so, what lessons can other organizations learn from Andersen's experience? The authors of Inside Arthur Andersen: Shifting Values, Unexpected Consequences bring their unique insigh…

The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our marke…

axing the financial sector, direction and indirectly, has long been relatively easy even for governments with limited taxing capacity. But growing awareness of the strategic importance of the financial sector in catalyzing economic growth has led governments to reconsider the financial sector's potential as a budgetary cash-cow. Indeed, the pendulum may have swung to the other extreme, with spe…

The Executive's Guide to Information Technology is a sophisticated and comprehensive guide to running a cost-effective, efficient, and business delivery-focused corporate Information Technology (IT) unit. Eschewing the theoretical for the practical, the book gives managers the guidance they need to handle any problem effectively. It provides specific policies, approaches, and tools for each cri…

This innovative text offers a new way of understanding public relations and other types of strategic communication. Following the pragmatic, in-depth approach of the first edition, this text presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his experience in professional practice and in the classroom, author Ronald D. Smith walk…

How to trade­­and make money­­in today's volatile market Making significant money in the stock market isn't a given. However, investors can greatly increase their odds of success by knowing the basics of how the market works and­­more important­­how to trade profitably in the market. Stock Market Strategies That Work goes far beyond other introductory books on the market, explaining in …

How to make flexible working a big plus for employers tooIt's true. Flexible working can bring huge benefits to employers as well as their employees. Provided it's handled properly and both employer and employee understand their rights and how to handle them.As an employer, get your policy right and you'll gain the following advantages: 1. Retention of staff and knowledge: 2. Saving of recruitm…

Strategic Business Tax Planning, Second Edition is the definitive handbook on business tax planning, skipping the unnecessary and minute taxation details and focusing instead on the big picture in taxes. Organized around business processes, this reader-friendly guide shows you how to optimally put tax management principles to work in your business.