A fresh investment approach to an ever-changing market In this unique and engaging treatise on the art and science of speculation, expert S. A. Johnston combines the profitable elements of banking, bookmaking, and gambling-three other ways of making money with money-with trading, to provide readers with a fresh new approach to trading the market. Written by a trader for a trader, Trading Option…

To be successful in today?s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers? consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continu…

Results Rule! provides strategies and concepts to create a culture that sets an organization apart in a marketplace where products and services are increasingly seen as being interchangeable. Based on Randy Pennington? s more than 20 years of experience helping organizations lead and perform more effectively, Results Rule! shows how the right corporate culture can make all the difference in bus…

Create Your Own ETF Hedge Fund As a psychologist, I find this book and the ETF Digest web site to do an excellent job of helping us separate our emotional reactions to the market from our more cognitive ones. As humans, we always emotionally want to gain more resources, but are constantly afraid we are about to lose everything. Dave Fry helps to balance these two points of view so we can move f…

In 2004, Michael Burawoy, speaking as president of the American Sociological Association, generated far-reaching controversy when he issued an ambitious and impassioned call for a public sociology. Burawoy argued that sociology should speak beyond the university, engaging with social movements and deepening an understanding of the historical and social context in which they exist. In this volum…

This book, with 15 chapters divided into 4 parts, is the product of the research programme on backpacking developed by the Backpacker Research Group (BRG) of the Association for Tourism and Leisure Education (ATLAS). The BRG was initiated in Hainan in October 2000 by a few ATLAS members who shared the general feeling that backpacker research was becoming an important field of enquiry, but that …

An insider's guide to understanding and eliminating accounting fraud How do these high-profile accounting scandals occur and what could have been done to prevent them. Hidden Financial Risk fills that void by examining methods for off balance sheet accounting, with a particular emphasis on special purpose entities (SPE), the accounting ruse of choice at Enron and other beleaguered companies. J.…

Inspired by Cairncross's most recent Economist survey, this bold book argues that we've grossly underestimated the power of the Internet to change the way companies behave. We stand at the brink of a period of fundamental organizational change from which will emerge a new type of company--one that will require a new set of leadership and management skills to run it. The Company of the Future as…

Managing Value-Based Organizations argues that those who fail to understand management history are destined to repeat it. Research has shown that despite the prodigious output of management books, managers still have little idea why there is so much change in the world of work or what they can do about it. Most, it seems, are still waiting for the dust to settle, expecting instead that in the n…

This text provides constructive guidelines to readers to open their minds to the challenges of creating value. This second edition updates the reasons for the choice of the individual offering as the strategy unit, and extends the challenges to standard approaches and conventional thinking.