Taruna Jaya (1002015082) PENGARUH CITRA MEREK TERHADAP MINAT BELI KONSUMEN PADA TOKO SEPATU BATA CIPUTAT TANGERANG SELATAN Skripsi. Program Strata Satu Jurusan Manajemen. Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Prof. DR. HAMKA. 2014. Jakarta. Kata Kunci : Citra Merek, Minat Beli Konsumen Penelitian ini bertujuan untuk mengetahui bagaimana hubungan antara Citra Merek terhadap Mi…

The long-term survival of a company is dependent on how knowledgeable its controllers and senior managers are about its costs. Do the costs accurately reflect the resources consumed by the business processes? Can the cost information generated by its financial systems be trusted to make key management decisions? In Designing Strategic Cost Systems, recognized business planning and cost manageme…