Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh antara Nilai Pelanggan, dan Promosi Penjualan, terhadap Loyalitas Konsumen Pengguna aplikasi Spotify pada mahasiswa UHAMKA FEB. Dalam penelitian ini menggunakan pendekatan kuantitatif. Jumlah sampel dalam penelitian ini sebanyak 95 responden. Penentuan sampel menggunakan teknik non-probability sampling menggunakan metode purpos…

The, idea behind Songs in Their Heads was percolating in my mind for a long while before I began to give it shape here on paper, spurred and stirred by my interactions with colleagues, students, and of course, children. In my ongoing observations of and discussions with education majors soon to be teachers, I had become uneasily aware of the times when we follow the recipes for teaching without…