Penelitian ini bertujuan untuk mengetahui pengaruh brand image terhadap keputusan pembelian produk shampo dove pada konsumen Giant Hypermarket diDepok.Dalam Penelitian ini menggunakan metode survey dan eksplanasi dengan pengumpulan secara langsung dari sumber asli, berupa penyebaran kuesioner yang diambil dari suatu sampel. Sampel dalam penelitian ini adalah pembeli shampo dove di Giant Hyperma…

With remarkable regularity a ?new idea? surfaces in the management community. Often it results from repackaging a long-lived management issue or truth. Conversely, the current vogue, Knowledge Management, is a genuinely new concept. In summary this involves the processes that ensure all the knowledge, explicit and implicit, that exists in the organisation is organised in a way that enables it t…

With remarkable regularity a ?new idea? surfaces in the management community. Often it results from repackaging a long-lived management issue or truth. Conversely, the current vogue, Knowledge Management, is a genuinely new concept. In summary this involves the processes that ensure all the knowledge, explicit and implicit, that exists in the organisation is organised in a way that enables it t…