Using a difference-in-differences approach, we exploit a quasi experiment occurred in a large public university located in southern Italy to examine whether the introduction of a selective admission test affects students� performances. Our analysis on this unique data set shows that a change of regime to a restrictive admission policy reduces the drop-out rate of first-year students by ab…

How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Mar…